Google Webmaster Tools Explained

Google webmaster tools offer webmaster’s great feedback about their websites. Everybody can sign up for free and after an easy verification process can see many useful information about his website. In this article is explained which information about your website you can get using Google webmaster tools.

1. Top search queries

In this table, you can watch the most frequent keywords webmastershall which drive traffic to your website. The number next to the keyword shows the average position of your website for this keyword in search results.

2. Crawl errors

This part of Google webmaster tools is one of the most important. If there is something wrong in your website, you will find it there. E. g. if your website contains some broken links, you will find them under the “not found” link. Check out this table carefully and make necessary changes in your website.

3. Links to your site

Using this table you can check out the number of links pointing to particular page on your domain. If you click on the number of the links, you can watch the detailed backlinks stats – you can see which sites link to your domain. Keep in mind that Google does not show all links. Even if Google take some link into account and use it to give your website higher value in search results, it does not mean it must be presented in this report.

4. Sitemaps

Using this feature you can submit a sitemap of your domain. If you have good internal linking, it is not necessary to submit the sitemap using this way. However, if you do it, it can speed up the crawling of your pages which are not crawled too often.

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Google webmaster tools can give you lots of useful information about your website and about relationship between Googlebot and your website. Read this article about the way how to access your website data in Google webmaster tools.

First, log in your Google webmaster tools account and click the “Add a site” button. The small form field will appear. Enter the URL of your website to this field and click “Continue” button.

In the next step you will need to prove that you have the right to access the data which Google gathers about your domain. There are two ways how to confirm that you are the website owner – meta tag verification or verification using HTML file.

1. If you choose the first way, you will need to paste meta tag google-site-verification into your home page. This tag looks like this: meta name=”google-site-verification” content=”some-numbers-and-letters”. This piece of HTML code must be added between the and head > tags in order to work properly.

2. If you choose the second way, you will be asked to download a HTML file and upload it to your domain. Then you will need to visit yourdomain.tld/downloaded-file.html in your browser.

No matter which of these ways you choose, when done you need either click the “verify” button to complete the process or “verify later” button for later verification. As soon as you finish this verification process, you will get immediate access to the Google webmaster tools and take advantage of all its features.


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