Online press releases are one of the fastest and easiest ways to get your home business in front of your target market.
Many times when people think of the term “press release,” what comes to mind is a major life-changing news story published by a large corporation or government agency. According to the World English Dictionary, however, a press release is simply “an official announcement or account of a news item circulated to the press.”
What does that mean for the home business entrepreneur?
You have a powerful tool for generating publicity and getting noticed — right at your fingertips.
Why Online Press Releases?
In the past, news was released in print, on television and on radio. In recent years, however, the internet has completely changed the way individuals and organizations get the word out.
The average consumer now expects to get their news immediately, especially online, so when you publish a press release about your home business on the web, it’s possible to see a major influx of traffic to your business within hours and minutes instead of the weeks and days it used to take.
Here’s why it works.
Many of the press release sites are considered important authority sites by the search engines, so if you optimize your report properly as explained in this article, your news item will appear higher in the search results for the terms your prospective customer cares about.
Moreover, the fact that they are identified as authority sites means the links from the press release sites to your website are given more weight. So from the search engine perspective, you are more of an authority and your website rank increases, making it easier for your intended audience to find you online.
Additionally, due to the relevance associated with press release sites, your perceived authority in the minds of your readers multiplies. You then have an avenue by which you can educate the consumer about your home business, build rapport and truly form a connection.
But What Would I Write a Press Release About?
As stated above, a press release doesn’t have to be about an earth-shattering event (although big news can garner a lot of attention quickly, as you’ll see below). Here are 10 ideas you can use to gain free publicity using the power of the press:
1. Announce the opening of your business. If you’ve been in business for a while and have never written a press release about it, write a piece announcing your mission statement. Tell the world who you are and what it is you have to offer.