For the first time since 1993, Los Angeles will host the NFL’s championship game when Super Bowl LVI comes to town on Feb. 13, marking the first league title to be held in the city’s $5 billion SoFi Stadium. Despite the threat of COVID-19, the typical swirl of concerts, events, parties and gatherings are still on the schedule — with a few more protocols and nasal swabs than in a normal year. The Hollywood Reporter rounded up the biggest events happening during the week of the big game.
Saturday, Feb. 5
Super Bowl Experience presented by Lowe’s
Los Angeles Convention Center, 1201 S. Figeuroa St., Los Angeles, 12-10 p.m.
The exclusive NFL event offers fans the opportunity to get autographs from current and former players and legends, shop merchandise from NFL Shop presented by Visa and participate in a long list of games and attractions like training camps, FedEX Air and Ground Challenges, Lowe’s Field Goal Kick, NFL Extra Points Kick Issued by Barclays, combine obstacle course and a 40-yard dash, among others. COVID-19 vaccination testing and shots available on site (with free admittance for those who get jabs on site). Tickets here.
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Sunday, Feb. 6
Super Bowl Experience presented by Lowe’s
Los Angeles Convention Center, 1201 S. Figeuroa St., Los Angeles, 10 a.m.-8 p.m.
The exclusive NFL event offers fans the opportunity to get autographs from current and former players and legends, shop merchandise from NFL Shop presented by Visa and participate in a long list of games and attractions (see above). Tickets here.
Monday, Feb. 7
Los Angeles Super Bowl Host Committee Welcome Press Conference
Los Angeles Convention Center, 1201 S. Figueroa St., 11:30 a.m.
The committee holds a welcome presser to celebrate Super Bowl LVI week in the city and offer any relevant updates on plans. Featured panelists include Casey Wasserman, chairman of Los Angeles Super Bowl Host Committee, chairperson of LA28 and chairman and CEO of Wasserman; Kathryn Schloessman, president and CEO of Los Angeles Sports & Entertainment Commission, and CEO of the Los Angeles Super Bowl Host Committee; Jason Gannon, managing director of SoFi Stadium and Hollywood Park; Kevin Demoff, chief operating officer of Los Angeles Rams; A.G. Spanos, president of business operations for Los Angeles Chargers; Los Angeles Mayor Eric Garcetti; Inglewood Mayor James T. Butts; Peter O’Reilly, executive vp of Club Business and League Events for the NFL.
Tuesday, Feb. 8
The 3rd Annual Sports Power Brunch
Beverly Wilshire, 9500 Wilshire Blvd., Beverly Hills, 9:30 a.m. – 2:30 p.m.
Hosted byEboni K. Williams of REVOLT Black News, the event honors “leading women who have made an indelible mark in the sports industry” while also featuring panel discussions. Receiving top honors this year will be Vanessa Bryant (inaugural Be Your Own Champion Award), Los Angeles Sparks senior vp Natalie White (Trailblazer Award presented by LPS Consulting PR), EAG Sports Management CEO and founder Denise White (She-Mogul Award presented by NFL), and Fox Sports executive vp communications Terri Hines (Power of Spirit Award presented by CANTU). Champion serves as presenting sponsor with additional support from CANTU, NFL, WarnerMedia, FOX Sports, NFLPA, Marcell Von Berlin and Talley & Twine Watch Company. Music by DJShai. Charity partner is the American Cancer Society. Intel here and tickets here.
Wheels Up x Rao’s Member Dinner
Rao’s LA, 1006 Seward St., 8 p.m.
Private dinner for members that will feature a multi-course meal prepared by executive chef Dino Gatto, boldfaced name guests and a briefing from Wheels Up chairman and CEO Kenny Dichter on the brand’s presence during game week.
Wednesday, Feb. 9
Football, Media and Technology: A Look Into The Future Of Engagement
Super Bowl Media Center, Los Angeles Convention Center, 8:30-10 a.m.
Genius Sports and the NFL are teaming for a networking breakfast and discussion on the past and future of football technology, fan engagement, data and business growth. Renie Anderson, chief revenue officer and EVP NFL Partnerships, Steve Bornstein, president, North America Genius Sports and Former CEO of NFL Network and ESPN, Warren Moon, Hall of Fame NFL quarterback, and Rajiv Maheswaran, president Second Spectrum, with moderator Arash Markazi, award-winning journalist, educator and talk show host.
Wheels Up x Rao’s Member Dinner
Rao’s LA, 1006 Seward St., 8 p.m.
Private dinner for members that will feature a multi-course meal prepared by executive chef Dino Gatto, boldfaced name guests and a briefing from Wheels Up chairman and CEO Kenny Dichter on the brand’s presence during game week.
LePortier CognacBig Game Kickoff Party
Tommie Hotel, 6516 Selma Ave., 7 p.m.
The bash will be hosted by NFL legend Shannon Sharpewith a long list of boldfaced names expected to be making the rounds including Al Pacino, Kevin Hart, Jamie Foxx, Jeff Ross, Terrell Owens, Matt Leinart, Matt Eberflus, Mike McCarthy, Robert Salehand dozens of other star players.
The Volume Anniversary Party
Private location, Los Angeles, 5-8 p.m.
Colin Cowherd’s sports podcasting company toasts its anniversary with “good food, cold drinks and hot takes.” Top athletes and executives are expected.
Charles Woodson’s Intercept Media Dinner
Eveleigh, 8752 Sunset Blvd., West Hollywood, 5:30-8 p.m.
The NFL veteran, Super Bowl champ and onetime Heisman Trophy winner is hosting a private VIP dinner to kick off the big game week during which he’ll share insights and stories about the global spectacle while offering a selection of his Intercept Wines.
Rooftop Luxury Tailgate
L’Ermitage Beverly Hills, 9291 Burton Way, Beverly Hills, 5:30-7:30 p.m.
Will Blackmon, former NFL player and founder of The Wine MVP, teams with Jordan Winery for a luxury tailgate experience featuring hors d’oeuvres and Jordan wines in celebration of the vineyard’s 50th anniversary. Tickets here.
John Mayer’s “Small Stage Series” for SiriusXM Subscribers and Pandora Listeners
The Hollywood Palladium, 6215 Sunset Blvd., 8 p.m.
John Mayer is headlining this special event, which will feature an exclusive performance followed by a sit-down Q&A hosted by Bravo star and longtime Mayer pal Andy Cohen.
Thursday, Feb. 10
Super Bowl Experience presented by Lowe’s
Los Angeles Convention Center, 1201 S. Figeuroa St., Los Angeles, 3-10 p.m.
The exclusive NFL event offers fans the opportunity to get autographs from current and former players and legends, shop merchandise from NFL Shop presented by Visa and participate in a long list of games and attractions (see above). Tickets here.
Taste of Inglewood
Downtown Market Street from Regent Street to Hilcrest, Feb. 10-12 (Thursday and Friday, 2-10 p.m.; Saturday 10 a.m.-10 p.m.)
The free street fair and music festival marks its 5th annual celebration with a schedule that will feature Insecure star Issa Rae being honored for her community involvement and receiving a key to the city on Saturday. Other highlights: Performances by Confunkshun, Switch, Howard Hewitt, Cherrelle, Lakeside, Loose Ends, Lenny Williams, a fashion show, COVID testing and vaccinations, hookah lounge and beer, wine and spirits garden. More intel here.
The Tailgate Tour Super Week
Santa Monica’s Third Street Promenade, 1300 and 1400 blocks, Feb. 10-12, 12-10 p.m. daily
Los Angeles Rams, Los Angeles Chargers, Fox Sports Radio, IHeartmedia and KTLA Channel 5 have joined forces for a tailgate experience (made possible by NFuse Entertainment) with live DJ’s, free drinks, snacks and a host of exclusive fan activities and competitive football skills challenges for the entire family. The event also features live broadcasts with A.M. 570 sports newscaster Fred Roggin, former NFL star Rodney Peete, Petros and Money, plus the Fox Sports Radio full Saturday lineup live. IHeartmedia 700 WLW (The voice of the Bengals) and NBC Cincinnati affiliate WLWT TV will be doing live broadcasts back to the AFC Champion home market. More intel here.
Bud Light Super Bowl Music Fest
Crypto.com Arena, 1111 S. Figueroa St., Los Angeles, 8 p.m.
Halsey and Machine Gun Kelly perform at this installment of the series, put on by Bud Light and On Location, the official hospitality partner of the NFL. The fest is executive produced by On Location and Synergy Prods. Tickets here.
NFL Honors Presented by Invisalign
YouTube Theater at Hollywood Park, 1011 Stadium Dr., Inglewood, 6 p.m.
Keegan-Michael Key is hosting the primetime awards special that recognize the league’s best players, performances and plays from the 2021 season. The show is airing live on ABC and will be simulcast on ESPN+ and NFL Network. Produced by On Location.
DirecTV Presents The Chairman’s Party
SoFi Stadium, SoFi Stadium, 1001 Stadium Dr., Inglewood
The exclusive after party of NFL Honors will take place at The Canyons, located in the stadium. The invite-only celebration will feature a performance from music superstar Usher on the BET Network Stage. The invite list is said to be star-studded and include sports icons, celebrities, NFL team owners and Hall of Fame veterans. The event marks a strategic relationship between DirecTV and Los Angeles Sports & Entertainment Commission, represented by Legends Global Partnerships in the deal.
Von Dutch & The Breakfast Club
The Breakfast Club, 1600 Vine St., 5-8 p.m.
Von Dutch and the dining destination team up for a big game weekend celebration featuring the launch of the Von Dutch pop-up shop, said to be home to the largest selection of trucker hats.
All-Star Comedy Jam
Microsoft Theater, 777 Chick Hearn Ct., Los Angeles, 8 p.m.
Produced by Kevin Hart’s Laugh Out Loud in partnership with Shaquille O’Neal and Jeff Clanagan, the comedy showcase will be hosted by DeRay Davis and feature performances by T.I. Harris, Spinderella, Tony Roberts, Bill Bellamy, Michael Blackson, Earthquake and Mo’Nique with surprise guests expected. Tickets here.
8th Annual Culinary Kickoff Presented by Porsche
Porsche Experience Center Los Angeles, 19800 South Main St., Carson, 7 p.m.
Chefs Charlie Palmer, Michael Mina, Adam Sobel, Nate Appleman, Evan Funke, Roy Choi, Michael Voltaggio, Matt Lee, Lasheeda Perry, Eunbee Lee and others are expected at this event that benefits the Culinary Kickoff Scholarship Fund. Talent expected: Charles Woodson, Marshall Faulk, Warren Moon, Ronnie Lott, Sage Steele and others. Partners: Charles Woodson Intercept Wines JaM Cellars, John Anthony Wines, Silver Oak, Passing Time, Mirror Wines, Williams-Seylem, JCB, Woodson Whiskey and more. Tickets here.
A Night of Pride With GLAAD and the NFL
Rooftop of900 District Drive, Inglewood, 6 p.m. red carpet arrivals, 7 p.m. panels and performance
Sponsored by Pepsi Stronger Together, the event is described as “an evening of music, co*cktails, and interview-style conversations with GLAAD, NFL friends, and partners to spotlight advances in and the future of LGBTQ inclusion in professional sports as well as the NFL’s commitment to LGBTQ former and current players.” Big Freedia will perform and the guest list is expected to includeAlyssa Milano, Karamo, Isis King, Ronen Rubinstein, Jonathan Bennett, August Getty, Braunwyn Windham-Burke, LZ Granderson, Jai Rodriguez, Trixie Mattel, Bob the Drag Queen, Manila Luzon, Philemon Chambers, GLAAD’s Sarah Kate Ellis and others.
Wheels Up x Rao’s Member Dinner
Rao’s LA, 1006 Seward St., 8 p.m.
Private dinner for members that will feature a multi-course meal prepared by executive chef Dino Gatto, boldfaced name guests and a briefing from Wheels Up chairman and CEO Kenny Dichter on the brand’s presence during game week.
Beauty Tailgate at Bloomingdale’s Century City
Bloomingdale’s at Westfield Century City, 10250 Santa Monica Blvd., Los Angeles, Feb. 10-12,12 – 6 p.m.
During the three-day outdoor celebration, guests will be treated to complimentary beauty touch-ups, outdoor games (cornhole and ping-pong with prizes), and game-day bites. Estée Lauder, Bobbi Brown, M.A.C and Cliniquewill be on-site offering visitors game-day inspired beauty touch-ups and services.
Athletes in Art “Art and NFTs Exhibit”
Land Yacht Studio, 525 Venezia Ave., 1-9 p.m.
A charity event featuring Ed White, Kevin Lynch, Jeffery Stephenson and Arnie Costell. Tickets here.
Babes & BallersBig Game Event
Academy LA in Hollywood 6021 Hollywood Blvd., Los Angeles, 8 p.m.-2 a.m.
The invite features Hall of Fame hosts Warren Moon, Terrell Davis and Derrick Brooks and a DJ set by Lil Jon. The evening will also include appearances by the Los Angeles Rams Cheerleaders, a hydration station by Reset IV, and silent and live auctions to benefit charities Hounds & Heroes and Scholastic Sports America. A swimwear fashion show will be hosted by Slay Swimwear. Babes & Ballers is sponsored by Pascal Mouawad and Defy Energy Drink. Tickets here.
Friday, Feb. 11
Super Bowl Experience presented by Lowe’s
Los Angeles Convention Center, 1201 S. Figeuroa St., Los Angeles, 3-10 p.m.
The exclusive NFL event offers fans the opportunity to get autographs from current and former players and legends, shop merchandise from NFL Shop presented by Visa and participate in a long list of games and attractions (see above). Tickets here.
Bloomberg Power Players Summit
Sheats-Goldstein Residence, Beverly Hills, 11 a.m. – 6 p.m.
The day-long affair brings together power brokers, executives, athletes and TV personalities to discuss the changing shifts of the global sports business. Speakers include Emmanuel Acho, Erin Andrews, Baron Davis, Eric Dickerson, Andrew Hawkins, Kevin Mayer, Rich Paul, Jeremy Zimmer, Stephanie McMahon, and others. Crypto.com is serving as a premier sponsor with participating sponsor BNY Mellon Wealth Management and presenting partner Talent Resources Sports. Information and registration here.
Off The Field Players’ Wives AssociationCharity Fashion Show
Santa Monica Place, 395 Santa Monica Place, Santa Monica, 2:30 p.m.
The 21st annual event will serve as a benefit for the HollyRod Foundation, a nonprofit founded by Holly Robinson Peete and husband Rodney Peete, a onetime NFL star. In honor of HollyRod’s mission, the event will be themed “Fashion on a Spectrum” and feature models on the runway in looks from the mall’s Nordstrom and Hugo Boss. Entertainment Tonight vet Nischelle Turner will host.Tickets here.
Super Bowl Cruise
Carnival Cruise Lines, 231 Windsor Way, Long Beach, departs Feb. 11 at 12 p.m. and returns Feb. 14 at 8 a.m.
The cruise line is hosting a Mexican Baja Cruise on the newly-renovated Carnival Radiance. Jersey rallies and a Super Bowl LVI watch party are planned for the weekend jaunt. Info and tickets here.
FLUF Haus LA
Petersen Automotive Museum, 6060 Wilshire Blvd., Los Angeles, 7 p.m.
FLUF World, the collection of metaverse-ready unique 3D avatars on the Ethereum blockchain, is bringing the community together for a one-night-only event merging tech, music, art and culture. The company will toast its collaboration with Pepsi Super Bowl Halftime Show performer Snoop Dogg at this invite-only, private event. T-Pain will perform along with a headlining set by Chromeo with an appearance by AngelBaby and Gavin Turek. Info here.
MaximBet Music at the Market powered by DirecTV
City Market, 1057 S. San Pedro St., Los Angeles, 8 p.m.
The Chainsmokers, Lil Baby and newly-minted chart-topper Gunna will headline the first installment on the weekend schedule for these party partners. Produced by unKommon, the show will take place in a custom 45,000 square foot, open-air pavilion. Partners include MaximBet, BMW, Jose Cuervo, SimWin Sports, Legends for Charity, Tacos AF, HellaHot, Ggiata, Gotta Have S’mores, JAJA, Proper 12, Ketel One, Casa Dragones, Fair La Fete, Red Bull, Fever Tree, Hard Rock Seltzer, Stewart’s Spiked Seltzer, Stikit Charge, TickPick, and more. Tickets here.
Wheels Up x Rao’s Member Dinner
Rao’s LA, 1006 Seward St., 8 p.m.
Private dinner for members that will feature a multi-course meal prepared by executive chef Dino Gatto, boldfaced name guests and a briefing from Wheels Up chairman and CEO Kenny Dichter on the brand’s presence during game week.
Bud Light Super Bowl Music Fest
Crypto.com Arena, 1111 S. Figueroa St., Los Angeles, 8 p.m.
Blake Shelton and Gwen Stefani with Mickey Guyton perform at this installment of the series, put on by Bud Light and On Location, the official hospitality partner of the NFL. The fest is executive produced by On Location and Synergy Prods. Tickets here.
Shaq’s Fun House Presented by FTX
Shrine Auditorium and Expo Hall, 665 W. Jefferson Blvd., Los Angeles, 8 p.m. – 2 a.m.
Presented by FTX and produced by Medium Rare in partnership with ABG Entertainment, Shaq’s annual event is described as a music festival-meets-carnival. This year will feature performances by Lil Wayne, Zedd, Diplo and DJ Diesel (Shaq’s spin master alter ego);a full carnival and FTX Ferris Wheel; a Wynn Nightlife VIP experience (hosted by brands XS Nightclub and Encore Beach Club); and a Taste of Los Angeles featuring vendors Roscoe’s House of Chicken and Waffles, Pink’s Hot Dogs, Diddy Riese, Meat District butcher crafted premium burgers, Daring Foods plant-based chicken, Papa John’s pizza and KazuNori: The Original Hand Roll Bar (for VIP guests). Tickets here.
Homecoming Weekend from The h.wood Group and REVOLVE
Pacific Design Center, 8687 Melrose Ave., West Hollywood, 9 p.m. – 2 a..m.
The two-day, invite-only event — presented by Flow.com and produced by Uncommon Entertainment — will be headlined by Justin Bieber (Feb. 11) with special guest Drake (Feb. 12) with a roster of performances promised from top artists and DJs.
NFL Alumni Legends Party
Avalon, 1735 Vine St., Los Angeles, 10 p.m. – 2 a.m.
Presented by USA Today Network Ventures, the party will feature a performance by rap star Flo Rida and DJ Kim Lee from Netflix’s Bling Empire, and other guest appearances by a variety of NFL Hall of Famers including Emmitt Smith, Jerry Rice and Doug Flutie. Tickets here.
Merlin Olsen Super Bowl Luncheon
11 a.m. – 1:30 p.m.
co*cktails and a seated lunch are featured on a program that also includes “stories from the Hall of Famers and NFL legends in attendance.” More details to come.
TAO Big Game Weekend Presented by Element
TAO LA, 6421 Selma Ave., Los Angeles, 10 p.m. – 2 a.m.
Diplo is on board to DJ the special Friday night celebration, dubbed The Yieldstreet Party. More information here.
GilletteLabs Outdoor Santa Monica Roller Rink
129 Santa Monica Blvd. Santa Monica, 12-8 p.m. (Feb. 11-12)
Gillette is hosting an activation (highlighting the GilletteLabs with Exfoliating Bar razor) that will feature a roller-skating rink, guest appearances from athletes and influencers, local to L.A. and the skate community, a pop-up barbershop with celebrity barbers from the Gillette Barber Counsel.
Big Game Super Bowl Events
Tatel Beverly Hills, 453 N Canon Dr., 10:30 p.m. Friday and 9:30 p.m. Saturday
The restaurant will host back-to-back events featuring hosts Michael Irvin (Friday) and Foodgod, Dante Hall and LeSean McCoy (Saturday). Special performances come courtesy of Ne-Yo, Georgia Sinclair, ABRXSE and Luck with celebrity appearances expected.
Saturday, Feb. 12
Wheels Up Member Breakfast with Joe Montana
Pendry West Hollywood, 8430 Sunset Blvd., 8-10 a.m.
Wheels Up members are invited to join an intimate breakfast featuring Super Bowl champ Montana in conversation with co-hosts Scott Van Pelt and Kirk Herbstreit of ESPN.
Auto Conduct Cars & Coffee Championship
1219 S. Santa Fe Ave., Los Angeles, 9 a.m. – 12 p.m.
Sponsored by Bridgestone, the first-ever free event will showcase the top 16 finaslists from the month long search for “some of the best representations of Cars & Coffee vehicles the culture has to offer.” Attendees will be treated to free coffee and donuts, family friendly activations and guest appearances. Special notes: “No burnouts, no revving, no speeding, please be kind to one another and the neighbors.” Tickets here.
NFL’s Play Football Family Festival
Bishop Mora Salesian High School, 960 S Soto St, Los Angeles, 10 a.m.-1 p.m.
More than 500 student-athletes are expected to attend the fest and develop football and life skills through Play Football events. The event is open to football fans of all ages and is free of charge. The event will feature NFL Legends, autograph sessions, clinics, fittings, a New Era Cap youth pro camp, NFL FLAG skills and drills station, a parents’ forum, breakout panel sessions, activations from the Los Angeles Chargers and Los Angeles Rams, a live DJ, giveaways, food trucks and interactive activations from Riddell, New Era Cap and more. More information here.
Super Bowl Experience presented by Lowe’s
Los Angeles Convention Center, 1201 S. Figeuroa St., Los Angeles, 10 a.m. – 10 p.m.
The exclusive NFL event offers fans the opportunity to get autographs from current and former players and legends, shop merchandise from NFL Shop presented by Visa and participate in a long list of games and attractions (see above). Tickets here.
Endeavor Media Brunch
Catch LA, 8715 Melrose Ave., West Hollywood, 11 a.m. – 1 p.m.
The Pre-Game Los Angeles Edition
The Highlight Room, The Dream Hotel, 6417 Selma Ave., Los Angeles, 12-3 p.m.
Sports branding, marketing and management firm Quality Control hosts this annual, invite-only party for clients, friends and family and this year’s guest list includes Migos, Lil Baby, Pusha T, Charles Oakley, Angus Cloud, Michael Vick, Wale, Bryson Tiller and others.
ShopsLA Afterpay Quarter and Free Concert Featuring Gayle
Westfield Century City, 10250 Santa Monica Blvd., Los Angeles, 12 p.m.- 8 p.m.
Breakout artist Gayle will perform her hit “abcdefu” during the one-day-only public event (she takes the stage from 2:30-3) that will also feature the LA Marching Band, immersive ShopsLA activations and consumer experiences including Levi’s customization station, DJ sets, exclusive giveaways, celebrity appearances, food stations and more outfitted in Afterpay’s vibrant bondi mint.
Taste of the NFL
Petersen Automotive Museum, 6060 Wilshire Blvd., Los Angeles, 12-4 p.m.
On the menu: “A true culinary joyride including delicious food and co*cktail experiences, and celebrity appearances.” Scheduled to take part are Andrew Zimmern, Carla Hall, Tim Love, Mark Bucher, Lasheeda Perry, Deanna Colon, Derrick Fox, Evan Inanda and local L.A. chefs from the PepsiCo Foundation IMPACTo Hispanic Business Accelerator and Black Restaurant Accelerator programs. Partners on the event include GENYouth, PepsiCo and Frito-Lay. The NFL will donate a portion of event proceeds to GENYouth’s End Student Hunger Fund in addition to funneling funds to meal programs in NFL Club markets across the U.S. Tickets here.
Fanatics Super Bowl Party
3Labs, 8461 Warner Dr., Culver City, 2-7 p.m.
Always one of the hottest parties on Super Bowl weekend no matter the city, the L.A. edition is expected to host Fanatics founder and CEO Michael Rubin, Megan Thee Stallion, Lil Baby, Doja Cat, Peyton Manning, Eli Manning, Robert Kraft, Shaquille O’Neal, Emily Ratajkowski, Kevin Hart, Alex Rodriguez, Magic Johnson, Charlie and Dixie D’Amelio, J Balvin, Winnie Harlow, Eric Dickerson, Nick Lachey and more. Three of the aforementioned guests — Megan Thee Stallion, Lil Baby and Doja Cat — will take the stage and perform.
Big Game Big Give
Metaverse, 4-6 p.m.
The annual benefit for the Giving Back Fund will be hosted this year by Rob Lowe and held entirely in a Horizon Worlds virtual reality thanks to Meta. Guests who purchase tickets will receive a Meta Quest 2 VR headset that will allow them to attend the event and partake in a red carpet experience, avatar photo booth and social impact theater. A charity auction will go along with it and live on after the actual event. Tickets and more information here.
Sports Illustrated The Party x Palm Tree Crew
Century Park, 2000 Avenue of the Stars, Century City, 9 p.m.
Kygo, Jack Harlow, Frank Walker, Goldman Sachs CEO David Solomon (who moonlights as a DJ), DJ Irie and surprise guests are on the lineup to perform at the big bash, which marks a teaming of ABG Entertainment and Talent Resources Sports. Proof of negative COVID-19 test within 48 hours or proof of full vaccination required for admittance. Partners include Patron, Col Bleu, Conor McGregor’s Proper No. Twelve Irish Whiskey, JBL, SI Sportsbook, Soultox, Kiswe, one of and JCPenney. Tickets here.
Rolling Stone Live
Academy LA, 6021 Hollywood Blvd.
The magazine returns with its annual big game weekend event, this year in partnership with Coinbase. The Kid Laroi is headlining the event with additional performances to feature Iann Dior and Kaskade. Vivid Seats is sponsoring the event which will available on a livestream on Twitch presented by DoorDash. Luxury brand MCM Worldwide returns as a sponsor and will set up shop inside with brand activations and a DJ set by Lil Jon. More inside from MCM Red Carpet Endzone, RS Cover Hologram, Fend Cloud Bar Experience, Tru Niagen and BLK Water.
Bud Light Super Bowl Music Fest
Crypto.com Arena, 1111 S. Figueroa St., Los Angeles, 8 p.m.
Green Day and Miley Cyrus perform at this installment of the series, put on by Bud Light and On Location, the official hospitality partner of the NFL. The fest is executive produced by On Location and Synergy Prods.
Homecoming Weekend from The h.wood Group and REVOLVE
Pacific Design Center, 8687 Melrose Ave., West Hollywood, 9 p.m. – 2 a..m.
The two-day, invite-only event — presented by MALÏBU and produced by Uncommon Entertainment — will be headlined by Justin Bieber (Feb. 11) with special guest Drake (Feb. 12) with a roster of performances promised from top artists and DJs.
DirecTV Presents Maxim Electric Nights
City Market, 1057 S. San Pedro St., Los Angeles, 8 p.m.
The second night of the party partnership between DirecTV and Maxim will feature headliners Tiesto, 50 Cent, Loud Luxury and DJ Vice. Tickets here.
TAO Big Game Weekend Presented by Element
TAO LA, 6421 Selma Ave., Los Angeles, 10 p.m. – 2 a.m.
Sounds by Politik with a special guest performance soon-to-be-revealed. More information here.
Hall of Fame Party – Big Game Weekend Edition
1439 N. Ivar Avenue, 9 p.m.- 3 a.m. (21+ only)
Meek Mill, Diplo and Gunna will take the stage at this exclusive event presented by Capture Studios and Fame Hospitality with Animal Concerts, Segi TV, Grey Goose, Patron, Reign Total body Fuel, Monster Energy and Ignite. Zen Freeman will be DJing at the event on a program that also features emerging rapper Vince Ash. Tickets and intel here.
Sunday, Feb. 13
Super Bowl LVI
SoFi Stadium, 1001 Stadium Dr., Inglewood, 3:30 p.m.
The battle for the Vince Lombardi trophy takes place in L.A. for the first time in nearly 30 years, and for the first time at the $5 billion, state-of-the-art stadium. Pepsi Super Bowl Halftime performers will be Dr. Dre, Eminem, Snoop Dogg, Kendrick Lamar and Mary J. Blige.
Bullseye Event Group Presents The Players Tailgate
Parking lot at Hollywood Park Casino, 3883 W. Century Blvd., Los Angeles, 11 a.m. – 3:30 p.m.
A custom 50,000 square foot, mostly outdoor open space will host a unique tailgate experience that will feature catering by Guy Fieri, who returns to host. Joining him on the program are DJ Irie pumping live music; ESPN’s Sage Steele, who will host conversations on the main stage with the dozens of NFL legends; and social media star Cindy Prado. Other chefs featured at the event include Aaron May, Todd English, Antonia Lofasa, Brooke Williamson, Kate Williams, Rocco Whalen, Burt Bakeman and Leonard Botello. Also, Michelin star chef Cris Sanchez will be serving his My/Mochi snacks throughout the venue.Sponsors include Acura, Diageo, Charles Woodson and his Intercept Wines, among others. Operation BBQ Relief and the Irie Foundation are charity partners. Tickets here.
Weedmaps High in the Hills
Private residence, Bel Air, 2:30 p.m.
Weedmaps is hosting an invite-only elevated watch party. This cannabis-friendly gathering is said to feature live artwork, glass blowing and activities from notable names in the cannabis industry.
Jonathan Baker Viewing Party
Private estate, Los Angeles 3 p.m.
Guests will take in Super Bowl LVI at this soiree featuring sponsor Vice Wines, a red carpet, dinner and valet service.
TailGate Big Game Sunday
Sunset Room Hollywood, 1439 N Ivar Ave., 11 a.m.-2 a.m.
An elevated, luxury tailgate experience led by Jarrod and Taylor Fox of TailGate Brooklyn. Lil Wayne is set to host with Diplo confirmed to headline the entertainment program with additional performances from Kito, Guillaume Viau, Hunner, Shanghai Metro Temple and more. Also on tap: games, immersive brand activations, an unlimited sponsored bar, and TailGate bites. Sponsored premium open bar will be provided by E&J Gallo Winery, Bud Light and Bud Light Seltzer, while TailGate bites will be presented by In-N-Out and Bart’s Carts. Tickets here.
Harriet’s Viewing Party
Rooftop Lounge at 1 Hotel West Hollywood, 8490 Sunset Blvd., 2-9 p.m.
More intel here.
House of Shea: The Ultimate Vibrational Experience
Westfield Century City’s Atrium, 10250 Santa Monica Blvd., Los Angeles, 12-8 p.m.
SheaMoisture has partnered with WACO (Where Art Can Occur) Theater Center and leaders in the community, including Tina Knowles Lawson, to debut the pop-up experience featuring salon and barbershop services, SheaMoisture product sampling, curated co*cktails, photo moments, and a tailgate watch party. The brand is also hosting three panels focusing on culture, progression in TV and film, and mental health within the Black community featuring guests like Lawson and Richard Lawson. Open to the public. RSVP here.
More to come.
