Olay has a special place in our hearts among all the drugstore beauty brands. Boasting over 70 years of skincare innovation, it's stood the test of time for a reason—who else remembers their mom's (or even grandma's) coveted bottle of Oil of Olay? "Olay is a great brand because they have thoughtful formulations containing helpful, science-backed ingredients that are also moisturizing and safe for sensitive skin," says dermatologist Hadley King, M.D. "And they conduct clinical studies to demonstrate the efficacy of their products." Dr. King recommends the brand's skincare that contains niacinamide, hyaluronic acid, glycerin, vitamin C, and retinol to keep skin looking young and healthy.
With that in mind, we rounded up today's best Olay products, evaluating each based on formulation, ingredients, complexion-boosting benefits, and skin type compatibility. We've also used several ourselves to attest to their awesomeness. Here are our 13 faves.
Our Top Picks
Best Overall:
Best for Dry Skin:
Best for Mature Skin:
Best for All Skin Types:
Best With Retinol:
Olay Regenerist Retinol 24 Night Face Moisturizer at Amazon$30
Best With Vitamin C:
Best With Collagen:
Olay Regenerist Collagen Peptide 24 Hydrating Moisturizer at Amazon$40
What We Like
Smooths texture and plumps skin
Deeply moisturizing
Non-greasy finish
What to Consider
Strong almond scent
Unhygienic container
Key Ingredients: Niacinamide, peptides, hyaluronic acid, triglycerides | Skin Type: All | Size: 1.7 oz
Affectionately referred to as the "little red jar," this iconic moisturizer has sold over 50 million units since it launched. Dr. King is a fan, noting that it "provides the ideal combination of humectants like hyaluronic acid, emollients like triglycerides, and occlusives to hydrate, support the skin barrier, and lock in moisture."
This face cream also contains skin-smoothing peptides and niacinamide, the gold standard ingredient Olay prides itself on, which Dr. King says boosts tone and texture. The medium-weight formula provides a plumping effect and deep moisturization without a greasy residue. Though some people might find the almond scent too strong, there's a fragrance-free version.
What We Like
Thick, rich consistency for superb moisturization
Skin firming peptides
Boosts radiance
What to Consider
May be too heavy for oily skin
Contains paraffin and PEGs
Key Ingredients: Peptides, niacinamide, glycerin, shea butter | Skin Type: Dry, combination, mature | Size: 1.7 oz
If you crave a buttery moisturizer or have extremely dry, stressed-out skin, this stuff is like a hug for your complexion. Like the original Micro-Sculpting Cream, it contains a heaping dose of skin-firming peptides, plus niacinamide. Dr. King says the latter can "help with oil regulation, barrier function, aging, hyperpigmentation, acne, and eczema." Meanwhile, the inclusion of shea butter gives it an occlusive property, nourishing the skin and preventing water loss. As it is a thick cream, however, it may be too heavy for oily skin.
What We Like
Leaves skin hydrated and radiant
Improves tone and texture
Lightweight, fluffy consistency
What to Consider
Strong scent
Unhygienic container
Key Ingredients: Niacinamide, glycerin, green tea, panthenol, PearlOptics technology | Skin Type: Combination, oily, acne-prone, mature | Size: 1.7 oz
Like a cloud in skincare form, this fluffy moisturizer is a great pick for dull, lackluster skin. In terms of ingredients, there's glycerin, green tea, panthenol (vitamin B5)—all moisturizing and nourishing ingredients— and niacinamide. "Niacinamide has been shown in several studies to help reduce some signs of aging, particularly uneven skin tone and texture," Dr. King tells Byrdie. It also contains what the brand calls "PearlOptics technology" to give you a luminous, lit-from-within effect.
The whipped, mousse-like lotion melts quickly and dries down to a soft, natural finish, so it works well for balanced and combination skin. Since it doesn't contain any oil, it's also a good choice for oily and acne-prone complexions.
What We Like
Smooths, firms, and plumps
Minimizes fine lines
Very hydrating with hyaluronic acid
What to Consider
Pills under makeup
Contains PEGs and paraffin
Key Ingredients: Peptides, niacinamide, olive oil, green tea | Skin Type: Mature | Size: 1.7 oz
Smooth and firm your skin with this powerhouse serum. Like a concentrated version of Olay's Micro-Sculpting Cream, the innovative formula is designed to improve skin structure and minimize the appearance of lines and wrinkles. It's also immediately hydrating (hello, hyaluronic acid), so it'll plump up the skin's surface upon application. Dr. King explains that hyaluronic acid "can hold 1,000 times its weight in water," so you can bet it'll help prevent your skin from drying out. We think this is a great choice for mature skin as it plumps, smooths, firms, and fills in fine lines.
What We Like
Oil-free gel formula
Lightweight yet hydrating
Contains three different tried-and-true skincare ingredients
What to Consider
Unhygienic jar
Contains paraffin
Key Ingredients: Hyaluronic acid, glycerin, niacinamide, peptides | Skin Type: Oily, combination, acne-prone, mature, dry | Size: 1.7 oz
Olay face creams can be a lot for oily or combination skin to take, but not this gel-based moisturizer. The oil-free formula leans on hyaluronic acid and glycerin to hydrate the skin without clogging pores or leaving behind a greasy residue. We also love how gel feels fresh on our skin, absorbs quickly, isn't at all sticky, and plays well under makeup. What's more, the versatile, gentle formula can be used in the morning and evening. We just don't love that it contains paraffin which can be harmful if ingested.If you have oily skin or a greasy T-zone, this supremely lightweight gel moisturizer has your name on it.
What We Like
Lightweight hydration
Calms inflammation with squalane
Regulates oil production
What to Consider
Sticky texture
Key Ingredients: Hyaluronic acid, glycerin, niacinamide, squalane | Skin Type: All | Size: 1.3 oz
Any skin type can benefit from lightweight hydration as it helps to keep that all-important skin barrier functioning properly. This all-star serum serves it up in the form of hyaluronic acid and glycerin, while skin-friendly squalane calms inflammation, regulates oil production, and offers a softening effect. It has a slightly sticky texture, but this goes away when you layer your favorite moisturizer on top. Best of all, it’s gentle, nonirritating, and suitable for all skin types, even oily.
Best Multitasker
Olay Total Effects 7-in-One Anti-Aging Moisturizer SPF 30
What We Like
Addresses 7 skin concerns
Contains SPF 30
Hygienic pump container
What to Consider
Contains PEGs and parabens
Key Ingredients: Avobenzone, homosalate, octisalate, octocrylene, retinol, niacinamide | Skin Type: All | Size: 1.7 oz
As the name suggests, Olay's 7-in-One Moisturizer targets seven concerns, including dryness, dullness, large pores, uneven texture, fine lines, hyperpigmentation, and photoaging (sun damage). Beyond humectants, antioxidants, and retinol, it contains SPF 30 to protect your skin from the sun's damaging rays. (You should always wear SPF outside, even if it's cloudy.) Unlike most of the brand's face creams that you have to scoop out with your fingers from a lidded jar, we appreciate that this one comes in a hygienic pump container.
Best With Retinol
Olay Regenerist Retinol 24 Night Face Moisturizer
What We Like
Promotes cell turnover
Addresses multiple signs of photoaging
Less irritating than other retinol formulas
What to Consider
Jar format isn't hygienic
Key Ingredients: Retinol, retinyl propionate, niacinamide | Skin Type: Mature, combination, acne-prone | Size: 1.7 oz
A retinol in your skincare regimen is a good idea at any age as it helps keep your skin's texture in tip-top shape, but this one is especially suited to mature skin types. That’s because it contains a blend of two retinoids (retinol and retinyl propionate) to increase cellular turnover and improve healthy skin function, in turn improving the look of fine lines, wrinkles, uneven tone, and texture. The active formula is buffered with ultra-moisturizing, soothing ingredients, so it works well for anyone who finds traditional retinol products too intense or irritating. Just be sure to follow it with an SPF the next morning as retinol does make the skin more sensitive to UV radiation.
What We Like
Boosts radiance
Addresses hyperpigmentation
Invigorating citrus scent
What to Consider
May sting sensitive skin
Fragrance too strong for some
Key Ingredients: Vitamin C, peptides, lactic acid | Skin Type: All | Size: 1.3 oz
Vitamin C serums and creams are key to brightening dull-looking skin. This radiance-boosting antioxidant serum is designed to do just that as well as target and treat dark spots, uneven skin tone, and pigmentation. Unlike other vitamin C formulas on the market, it has a lovely jelly texture (not watery at all) and a pleasant citrus scent (although some think it's too strong). You can wear the protective, hydrating concoction under your moisturizer of choice, day or night—just bear in mind it contains lactic acid (a form of alpha-hydroxy acid or AHA), which may irritate sensitive skin with frequent use.
Best With Collagen
Olay Regenerist Collagen Peptide 24 Hydrating Moisturizer
What We Like
Innovative collagen-mimicking peptide
Lightweight whipped consistency
Leaves skin firm and supple
What to Consider
Research on topical collagen is inconclusive
Unhygienic container
Key Ingredients: Vitamin C, peptides, lactic acid | Skin Type: All | Size: 1.3 oz
Fun fact: Studies have shown that the molecules in most topical collagen products are too large to penetrate the skin, but Olay's 24 Max Serum is formulated with an innovative collagen-mimicking peptide that actually can. Additionally, the niacinamide and glycerin work to promote a firmer, more supple complexion. It's hydrating, too, so it's a nice pick for dry or dull skin but it is suitable for all.
What We Like
Whipped, airy texture
Fast-absorbing and nongreasy
Gentle, fragrance-free formula
What to Consider
May not be moisturizing enough for dry skin
Unhygienic container
Key Ingredients: Peptides, amino acids, hyaluronic acid, niacinamide | Skin Type: All | Size: 1.7 oz
This face cream flaunts a whipped, airy texture which is particularly great if you have sensitive or oily skin. We appreciate that it absorbs instantly and yields a smooth, hydrated complexion with a soft matte finish. The nongreasy formula is a perfect pre-makeup moisturizer, though it also makes a lovely night cream. It's no wonder it's become a standby moisturizer in many morning and nighttime regimens.
What We Like
Several beneficial ingredients
Gently exfoliates with lactic acid
Derm-recommended
What to Consider
May irritate sensitive skin
Key Ingredients: Lactic acid, niacinamide, hyaluronic acid, glycerin, vitamin C | Skin Type: All | Size: 1 oz
Dr. King stands behind Olay Super Serum, calling it "a great formulation full of helpful ingredients." Beyond the usual suspects (niacinamide, hyaluronic acid, glycerin, and vitamin C), it contains lactic acid. "AHAs dissolve the bonds that hold dull, dead skin cells on the surface of the skin, so the skin will gently shed, revealing smoother, brighter skin underneath," she explains. Any skin type can benefit from this multitasking serum, but if you're new to AHAs, consider starting slow and working your way up to daily use.
What We Like
Instant brightening effect
Nourishes and moisturizes
Firms and depuffs
What to Consider
Thick texture
Lidded container is unhygienic
Key Ingredients: Niacinamide, peptides, light-reflecting pigments | Skin Type: All | Size: 0.4 oz
An eye cream is always good to have in your skincare arsenal since the skin around your eye is thinner and more delicate than the rest of your face. Olay's Ultimate Eye Cream will hydrate and revitalize the area without any negative effects. Enriched with peptides and niacinamide, the formula gently firms and depuffs while light-reflecting pigments (in the form of iron oxide) illuminate the area and correct for dark circles. The latter means you'll get instant illumination. We recommend this product to anyone looking for a reasonably priced eye cream that delivers instant results and benefits with continued use.
What to Consider When Buying Olay Products
- Ingredients: According to Dr. King, moisturizing formulas "should include a combination of humectants, like hyaluronic acid and glycerin, to hydrate the skin." She's also a fan of vitamin C and niacinamide for antioxidant protection and improved tone and texture, as well as retinol for cell turnover and collagen production.
- Skin Concerns: Dryness, crepey skin, dark spots—no matter your complexion concern, there's an Olay product that can help. Parched skin will benefit from a moisturizing cream-based formula but if you're looking to address hyperpigmentation, consider a formula containing vitamin C and peptides. To target fine lines and loss of elasticity, Dr. King recommends a formula containing "retinol to help stimulate collagen production.
- Fragrance: Many Olay products are fragrance-free or come in unscented versions. If your skin is particularly sensitive or reactive to added fragrance, sticking with these is a good idea.
FAQ
Are Olay products cruelty-free?
Olay doesn't test its products on animals. However, the brand is sold in a few countries where governments still mandate animal testing, and, in certain instances, it might be required by law to submit products to labs where this happens. As such, Olay can't technically claim to be cruelty-free on its packaging.
Do Olay products have expiration dates?
Like most other skincare products, Olay products will expire. Check the bottom or side of the container for the open-lid jar icon with a number followed by the letter M. Known as the period-after-opening (PAO) symbol, this number tells you how many months the formula will still be safe to use and effective after opening it. According to the brand, the average shelf life of most Olay products is 12 months.
Why Trust Byrdie
Theresa Holland is a freelance writer and product tester specializing in skincare, wellness, and at-home beauty treatments.
Emily Algar is a contributing writer for Byrdie, where she specializes in in-depth product reviews. Melanie Rud is a contributing writer for Byrdie, where she covers all things skincare—from buzzy ingredients to acne advice.
Catherine Hufton is a London-based lifestyle journalist and has been a contributing writer and editor for Byrdie since 2022. She digs deep into all things fashion and beauty to find the very best shopping must-haves—from the most effective collagen serums to the best weekender bags.
- Dr. Hadley C. King, M.D., FAAD, is a board-certified cosmetic and medical dermatologist based in New York City.