What is Google PageRank? Google Directory? Google Indexing?
How do you succeed in each of these Google areas?

Google PageRank is a Google algorithm that measures your trusted directory the worth of EACH webpage based on the links or other webpages that reference it. Like the Voter is to the Candidate, consider each external reference (link) to your webpage as a VOTE of Importance for that specific webpage. Democratically, the more votes (links) your webpage receives the better your Google PageRank. But were it that simple. Google also measures the Importance of each Voter’s webpage and weighs this in the Vote of Importance calculation. So you see, important webpages bring more importance (greater Vote Value) to your webpage!

Bottom Line: Linking, Links For Trade, Reciprocal Links and getting listed in the thousands of Directories, Blogs, and Ezines all promote Votes of Importance for your webpages. This is an ongoing lifelong endeavor by Webmasters and SEO experts.

Google Directory is where you go to get your entire website included in a Google Catalogue organized by Category or Topic. You would think that getting listed in the Google Directory would be a well defined process just like it is clearly outlined in most of the top directories:

(1) Website URL

(2) Title of Website

(3) Short Description of website and

(4) maybe keywords that best represent your website.

But not so with Google Directory! Google outsourced this critical inclusion to the Google Directory to another Directory Organization called The Open Directory Project or DMOZ. Why does Google entrust such a crucial element of Directory Cataloguing to an outside organization? You are even more perplexed by this Google outsourced function when you discover that The Open Directory Project is a organization of Volunteer Editors! Yes, a host of no-credential individuals somehow freely donate their time to apply strict and ethical editorial rules to each submitted URL. And this wonderful world of volunteers ensures a trusted process resulting in consistent, fair and quality listings in both the DMOZ and Google Directories! Believe It or Not! But my distaste for the whole DMOZ thing will be detailed in another article.

Bottom Line: You must submit to DMOZ – The Open Directory Project and IF, and I MEAN A BIG IF, you get listed in The Open Directory (months but who knows because there is NO Feedback or Status mechanism in place), then Google might also extract your DMOZ listing information and place it into the Google Directory. GOOD LUCK!

Google Webpage Indexing is the more predictable process and can be accomplished by submitting your website URL to Google. To ensure that Google Robots crawl through ALL of your webpages for your website, you must create an XML Sitemap of your entire website and let Google know it exists in your website directory where the Google Robots will use it. This XML Sitemap will get all your webpages Indexed in Google. Google even references a website that will FOR FREE generate XML Sitemaps and HTML, TXT and ROR versions of the Sitemaps as well. And Good News! By January 2007 Yahoo and MSN will also use the Google XML Sitemap file to crawl your website!

Bottom Line: Always submit and re-submit Google XML Sitemaps whenever you add new pages, products, anchor text or links to your website. Search Engine Robot Crawlers love websites that are changing, dynamic and adding new content.

A little more of Google understood.

Carl Chesal is a business and channel development consultant, trainer, photographer, and avid snowmobiler. He operates BizFare Enterprise Inc [http://www.bizfare.ca] and Foursight Photography, which provide business, marketing, and internet marketing consulting services. Carl with wife, Janet, also operate a number of e-commerce web-sites.